BUSINESS ADMINISTRATION - RETAIL MANAGEMENT ( Official )
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BUSINESS ADMINISTRATION - RETAIL MANAGEMENT ( Official )
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BUSINESS ADMINISTRATION - RETAIL MANAGEMENT ( Official )

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Program Type: Certificate of Achievement

Division: School of Career and Technical Education

Program Description:
The curriculum prepares students for marketing careers in the retail industry in market research, promotion, advertising, distribution and pricing. Curriculum was developed in cooperation with the Western Association of Food Chains.

A Certificate of Achievement is awarded upon completion of all required courses with a grade of C or better.

Summer: 2011

Required Units in the Major:    32-33

Required Courses
  Semester I (6-7 units)
BIT 025 - SURVEY OF COMPUTER TECHNOLOGY IN BUSINESS (3.0 units)
  BUS 016 - BUSINESS COMPUTATIONS UTILIZING TECHNOLOGY (3.0 units)
  OR
  BUS 115 - BUSINESS ALGEBRA (4.0 units)
  OR
  BUS 014A - MATHEMATICAL ANALYSIS FOR BUSINESS-FINITE (4.0 units)
  OR
  STAT 015 - STATISTICS FOR BUSINESS AND ECONOMICS (4.0 units)
  OR
  BUS 114 - BUSINESS MATHEMATICS (3.0 units)
  &
  Semester II (10 units)
BUS 011A - BUSINESS COMMUNICATIONS (3.0 units)
  ENGL 001A - READING AND COMPOSITION (4.0 units)
  SPCH 001 - FUNDAMENTALS OF SPEECH (3.0 units)
  OR
  SPCH 010 - INTERPERSONAL COMMUNICATION (3.0 units)
  &
  Semester III (7 units)
MRKT 020 - MARKETING MANAGEMENT (3.0 units)
  ACCT 010 - BOOKKEEPING-ACCOUNTING (4.0 units)
  OR
  ACCT 001A - FINANCIAL ACCOUNTING (4.0 units)
  &
  Semester IV (9 units)
BUS 128 - HUMAN RESOURCES MANAGEMENT (3.0 units)
  OR
  BUS 010 - INTRODUCTION TO MANAGEMENT (3.0 units)
  &
  BUS 160 - CUSTOMER SERVICE (3.0 units)
  OR
  BUS 117 - HUMAN RELATIONS FOR BUSINESS (3.0 units)
  &
  MRKT 125 - MERCHANDISING (3.0 units)
  OR
  MRKT 123 - ADVERTISING (3.0 units)

Required Electives (0 Units)

None

Recommended Electives
  MRKT 128 - MARKETING FIELD PRACTICE (3.0 units)
  &
  BUS 013 - BUSINESS LECTURES (1.0 units)
  &
  BUS 161 - APPLIED BUSINESS PRINCIPLES AND PRACTICES (2.0 units)