BUSINESS ADMINISTRATION - RETAIL MANAGEMENT ( Official )

BUSINESS ADMINISTRATION - RETAIL MANAGEMENT ( Official )

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Program Type: Certificate of Achievement

Division: Business & Computer Technology

Program Description:
The curriculum prepares students for marketing careers in the retail industry in market research, promotion, advertising, distribution and pricing. Curriculum was developed in cooperation with the Western Association of Food Chains.

A Certificate of Achievement is awarded upon completion of all required courses with a grade of C or better.

Summer: 2011

Required Units in the Major: 27-29

Required Courses

		Semester I (5-7 units) BIT 0025 - SURVEY OF COMPUTER TECHNOLOGY IN BUSINESS (3.0 units)
		BUS 0016 - OFFICE MACHINES (2.0 units)
	OR
		BUS 0115 - BUSINESS ALGEBRA (4.0 units)
	OR
		BUS 014A - MATHEMATICAL ANALYSIS FOR BUSINESS-FINITE (4.0 units)
	OR
		STAT 0015 - STATISTICS FOR BUSINESS AND ECONOMICS (4.0 units)
	OR
		BUS 0114 - BUSINESS MATHEMATICS (3.0 units)
&
		Semester II (6 units) BUS 011A - BUSINESS COMMUNICATIONS (3.0 units)
		SPCH 0001 - FUNDAMENTALS OF SPEECH (3.0 units)
	OR
		SPCH 0010 - INTERPERSONAL COMMUNICATION (3.0 units)
&
		Semester III (7 units) MRKT 0020 - MARKETING MANAGEMENT (3.0 units)
		ACCT 0010 - BOOKKEEPING-ACCOUNTING (4.0 units)
	OR
		ACCT 001A - FINANCIAL ACCOUNTING (4.0 units)
&
		Semester IV (9 units) BUS 0128 - HUMAN RESOURCES MANAGEMENT (3.0 units)
	OR
		BUS 0010 - INTRODUCTION TO MANAGEMENT (3.0 units)
&
		BUS 0160 - CUSTOMER SERVICE (3.0 units)
	OR
		BUS 0117 - HUMAN RELATIONS FOR BUSINESS (3.0 units)
&
		MRKT 0125 - MERCHANDISING (3.0 units)
	OR
		MRKT 0123 - ADVERTISING (3.0 units)

Required Electives (0 Units)

None

Recommended Electives

MRKT 0128 - MARKETING FIELD PRACTICE (3.0 units)

&
BUS 0013 - BUSINESS LECTURES (1.0 units)

&
BUS 0161 - APPLIED BUSINESS PRINCIPLES AND PRACTICES (2.0 units)