JOURNALISM - PUBLIC RELATIONS ( Archived )
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JOURNALISM - PUBLIC RELATIONS ( Archived )
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JOURNALISM - PUBLIC RELATIONS ( Archived )

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This program outline is outdated. The new outline can be found here.

Program Type: Certificate of Achievement

Division: Visual Arts and Media Studies

Program Description:
This curriculum prepares students to seek employment as public relations or organizational communications specialists in mass communications media as well as in specialty occupational areas such as corporate, entertainment, marketing, community/non-profit, academic and other targeted fields.

Effective academic year: 2010-2011

Required Units in the Major:    34-35

Required Courses
  Semester I (12 units)
JOUR 002 - BEGINNING JOURNALISM (3.0 units)
  JOUR 009 - PUBLIC RELATIONS AND ORGANIZATIONAL COMMUNICATION (3.0 units)
  JOUR 199 - INTRODUCTION TO DESKTOP PUBLISHING (3.0 units)
  MRKT 123 - ADVERTISING (3.0 units)
  &
  Semester II (7 units)
JOUR 007A - NEWSWRITING AND MAKE-UP (4.0 units)
  MRKT 030 - PERSONAL SELLING (3.0 units)
  &
  Semester III (9-10 units)
JOUR 005 - MAGAZINE AND SMALL PUBLICATIONS (3.0 units)
  OR
  JOUR 007B - NEWSWRITING AND MAKE-UP (4.0 units)
  &
  TVR 018 - RADIO AND TELEVISION NEWSWRITING (3.0 units)
  &
  BUS 010 - INTRODUCTION TO MANAGEMENT (3.0 units)
  &
  Semester IV (6 units)
JOUR 110 - JOURNALISM FIELD PRACTICE (3.0 units)
  SPCH 001 - FUNDAMENTALS OF SPEECH (3.0 units)

Required Electives (0 Units)

None

Recommended Electives
  BIT 025 - SURVEY OF COMPUTER TECHNOLOGY IN BUSINESS (3.0 units)
  &
  BUS 011A - BUSINESS COMMUNICATIONS (3.0 units)
  &
  JOUR 004A - REPORTING AND NEWSWRITING (3.0 units)