JOURNALISM - PUBLIC RELATIONS ( Official )

JOURNALISM - PUBLIC RELATIONS ( Official )

Previous Page To Previous Page

Program Type: Certificate of Achievement

Division: Visual Arts and Media Studies

Program Description:
This curriculum prepares students to seek employment as public relations or organizational communications specialists in mass communications media as well as in specialty occupational areas such as corporate, entertainment, marketing, community/non-profit, academic and other targeted fields.

Effective academic year: 2004-2005

Required Units in the Major: 37-38

Required Courses

		Semester I (12 units) JOURN 2 - BEGINNING JOURNALISM (3.0 units)
		JOURN 9 - PUBLIC RELATIONS AND ORGANIZATIONAL COMMUNICATION (3.0 units)
		JOURN 199 - INTRODUCTION TO DESKTOP PUBLISHING (3.0 units)
		MRKTG 123 - ADVERTISING (3.0 units)
&
		Semester II (10 units) JOURN 7A - NEWSWRITING AND MAKE-UP (4.0 units)
		JOURN 109 - ADVANCED PUBLIC RELATIONS AND ORGANIZATIONAL COMMUNICATION (3.0 units)
		MRKTG 30 - PERSONAL SELLING (3.0 units)
&
		Semester III (9-10 units) JOURN 5 - MAGAZINE AND SMALL PUBLICATIONS (3.0 units)
	OR
		JOURN 7B - NEWSWRITING AND MAKE-UP (4.0 units)
&
		TELCM 18 - RADIO AND TELEVISION NEWSWRITING (3.0 units)
		BUS 10 - INTRODUCTION TO MANAGEMENT (3.0 units)
&
		Semester IV (6 units) JOURN 110 - JOURNALISM FIELD PRACTICE (3.0 units)
		SPEECH 1 - FUNDAMENTALS OF SPEECH (3.0 units)

Required Electives (0 Units)

None

Recommended Electives

BIT 25 - SURVEY OF COMPUTER TECHNOLOGY IN BUSINESS (3.0 units)

&
BUS 11A - BUSINESS COMMUNICATIONS (3.0 units)

&
JOURN 4A - REPORTING AND NEWSWRITING (3.0 units)

&
TELCM 7 - VIDEO CONTROLS LABORATORY (3.0 units)