BUSINESS ADMINISTRATION - RETAIL MANAGEMENT ( Archived )
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BUSINESS ADMINISTRATION - RETAIL MANAGEMENT ( Archived )
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BUSINESS ADMINISTRATION - RETAIL MANAGEMENT ( Archived )

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This program outline is outdated. The new outline can be found here.

Program Type: Certificate of Achievement

Division: Business & Computer Technology

Program Description:
The curriculum prepares students for marketing careers in the retail industry in market research, promotion, advertising, distribution and pricing. Curriculum was developed in cooperation with the Western Association of Food Chains.

A Certificate of Achievement is awarded upon completion of all required courses with a grade of C or better.

Effective academic year: 2005-2006

Required Units in the Major:    31

Required Courses
  Semester I (6 units)
BIT 025 - SURVEY OF COMPUTER TECHNOLOGY IN BUSINESS (3.0 units)
  BUS 114 - BUSINESS MATHEMATICS (3.0 units)
  &
  Semester II (6 units)
BUS 011A - BUSINESS COMMUNICATIONS (3.0 units)
  SPCH 001 - FUNDAMENTALS OF SPEECH (3.0 units)
  OR
  SPCH 010 - INTERPERSONAL COMMUNICATION (3.0 units)
  &
  Semester III (10 units)
BUS 010 - INTRODUCTION TO MANAGEMENT (3.0 units)
  MRKT 020 - MARKETING MANAGEMENT (3.0 units)
  ACCT 010 - BOOKKEEPING-ACCOUNTING (4.0 units)
  OR
  ACCT 001A - FINANCIAL ACCOUNTING (4.0 units)
  &
  Semester IV (9 units)
MRKT 125 - MERCHANDISING (3.0 units)
  BUS 117 - HUMAN RELATIONS FOR BUSINESS (3.0 units)
  BUS 128 - HUMAN RESOURCES MANAGEMENT (3.0 units)

Required Electives (0 Units)

None

Recommended Electives
  MRKT 128 - MARKETING FIELD PRACTICE (3.0 units)
  &
  BUS 013 - BUSINESS LECTURES (1.0 units)
  &
  BUS 161 - APPLIED BUSINESS PRINCIPLES AND PRACTICES (2.0 units)