BUSINESS ADMINISTRATION - RETAIL MANAGEMENT ( Official )

BUSINESS ADMINISTRATION - RETAIL MANAGEMENT ( Official )

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Program Type: Certificate of Achievement

Division: Business & Computer Technology

Program Description:
The curriculum prepares students for marketing careers in the retail industry in market research, promotion, advertising, distribution and pricing. Curriculum was developed in cooperation with the Western Association of Food Chains.

A Certificate of Achievement is awarded upon completion of all required courses with a grade of C or better.

Effective academic year: 2005-2006

Required Units in the Major: 31

Required Courses

		Semester I (6 units) BIT 25 - SURVEY OF COMPUTER TECHNOLOGY IN BUSINESS (3.0 units)
		BUS 114 - BUSINESS MATHEMATICS (3.0 units)
&
		Semester II (6 units) BUS 11A - BUSINESS COMMUNICATIONS (3.0 units)
		SPEECH 1 - FUNDAMENTALS OF SPEECH (3.0 units)
	OR
		SPEECH 10 - INTERPERSONAL COMMUNICATION (3.0 units)
&
		Semester III (10 units) BUS 10 - INTRODUCTION TO MANAGEMENT (3.0 units)
		MRKTG 20 - MARKETING MANAGEMENT (3.0 units)
		ACCTG 101 - BOOKKEEPING-ACCOUNTING (4.0 units)
	OR
		ACCTG 1A - FINANCIAL ACCOUNTING (4.0 units)
&
		Semester IV (9 units) MRKTG 125 - MERCHANDISING (3.0 units)
		BUS 117 - HUMAN RELATIONS FOR BUSINESS (3.0 units)
		BUS 128 - HUMAN RESOURCES MANAGEMENT (3.0 units)

Required Electives (0 Units)

None

Recommended Electives

MRKTG 128 - MARKETING FIELD PRACTICE (3.0 units)

&
BUS 13 - BUSINESS LECTURES (1.0 units)

&
BUS 161 - APPLIED BUSINESS PRINCIPLES AND PRACTICES (2.0 units)