BUSINESS ADMINISTRATION - MARKETING MERCHANDISING (with Field Practice) ( Official )

BUSINESS ADMINISTRATION - MARKETING MERCHANDISING (with Field Practice) ( Official )

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Program Type: Certificate of Achievement

Division: Business & Computer Technology

Program Description:
The curriculum prepares students for careers as managers in the merchandising division of a retail store. Merchandising managers can own their own businesses, work for a major department store chain, work for a small independent retailer or any number of retail, wholesale and/or service businesses. The program offers classroom instruction plus supervised work experience in businesses in the community. Students must provide their own transportation to off-campus sites.

A Certificate of Achievement is awarded upon completion of all required courses with a grade of C or better.

Effective academic year: 2005-2006

Required Units in the Major: 38

Required Courses

		Semester I (10 units) MRKTG 30 - PERSONAL SELLING (3.0 units)
	OR
		MRKTG 126 - RETAIL SALES MANAGEMENT (3.0 units)
&
		BUS 13 - BUSINESS LECTURES (1.0 units)
		BUS 160 - CUSTOMER SERVICE (3.0 units)
		MRKTG 128 - MARKETING FIELD PRACTICE (3.0 units)
&
		Semester II (9 units) MRKTG 125 - MERCHANDISING (3.0 units)
		BUS 114 - BUSINESS MATHEMATICS (3.0 units)
		MRKTG 128 - MARKETING FIELD PRACTICE (3.0 units)
&
		Semester III (10 units) MRKTG 20 - MARKETING MANAGEMENT (3.0 units)
	OR
		MRKTG 133 - MARKETING TRENDS (3.0 units)
&
		ACCTG 1A - ACCOUNTING (4.0 units)
	OR
		ACCTG 101 - BOOKKEEPING-ACCOUNTING (4.0 units)
&
		BUS 10 - INTRODUCTION TO MANAGEMENT (3.0 units)
&
		Semester IV (9 units) BUS 11A - BUSINESS COMMUNICATIONS (3.0 units)
		BUS 128 - HUMAN RESOURCES MANAGEMENT (3.0 units)
		BUS 117 - HUMAN RELATIONS FOR BUSINESS (3.0 units)

Required Electives (0 Units)

None

Recommended Electives

BIT 25 - SURVEY OF COMPUTER TECHNOLOGY IN BUSINESS (3.0 units)

&
BUS 161 - APPLIED BUSINESS PRINCIPLES AND PRACTICES (2.0 units)