1. Division:

**59 - Performing and Communication Arts

2. Subject Code:

TVR

3. Course Number:

  21

4. Master Course Number:

  00182195.00

5. Course Title:

  ELECTRONIC MEDIA MANAGEMENT

6. Discipline:  

Mass Communication - Masters

7.  Semester of First Offering:  

COMPLETE SECTION 8A FOR ADDITION OF A NEW COURSE OR 8B FOR MODIFICATION OF AN EXISTING COURSE.

8A. Rationale for ADDING this course to the curriculum:

a. What is the rationale for offering this course? How will this course meet student and community needs and improve the college curriculum?

b. How does this course differ from other courses with similar content?

8B. Rationale for of this course:

FROM:

Subdepartment name change from: Telcm

TO:

Subdepartment name change to: TVR

RATIONALE:

9. Course Preparation – (Supplemental form B required)

10. Catalog Description:

Theory and practice of electronic media management. Advertising and other funding sources. Recommended enrollment in or completion of TVR 1. Maximum credit 6 units, 3 units each semester. Total of 54 hours lecture.
Transfer Credit: CSU

11. Repeatability (Consult with Division Dean)     1 Time

Please Note: 11. (Repeatability) does not refer to repeating courses because of substandard grades or a lapse of time since the student took the course. A course may be repeated only if the course content differs each time it is offered and the student who repeats it is gaining an expanded educational experience as stipulated in Title V.

  Skills or proficiencies are enhanced by supervised repetition and practice within class periods.

  Active participatory experience in individual study or group assignments is the basic means by which learning objectives are attained.

  Course content differs each time it is offered.

Explanation for above repeatability selection:

12. Grading Option:   GC - Credit course for grade or pass/no pass

13. STUDENT LEARNING OUTCOMES

Upon successful completion of this course, a student should be able to:

1. Explain how financial resources are distributed through the Radio-TV industries from advertising agency to final production (the "money trail").

2. Explain the meaning of "ratings" and "share of audience," how they are measured and how they affect programming and production decisions in electronic media.

3. Name and explain the strengths and weaknesses of at least three different forms of media in terms of reaching a target audience.

14. Student Performance Objectives: (Objectives for all credit courses must indicate that students will learn critical thinking and will be able to apply concepts at college level.  Objectives must be related to items listed in Section 13 & 14.)

Upon successful completion of this course, the student will be able to....

1. Identify the role of management in electronic media

2. Identify the dimensions of the broadcast audience via marketing research and calculate rating data

3. Evaluate the continuing impact of federal rules and regulations on the policy and programming of electronic media

4. Demonstrate an understanding of various programming techniques in electronic media

5. Compare local and national sales needs/approaches and review rate card development for broadcast stations

6. Demonstrate an understanding of an identify industry policies in light of current federal regulations

15. Course Content Outline: (Provides a comprehensive, sequential outline of the course content, including all major subject matter and the specific body of knowledge covered.)

1. Basic principles of electronic media management
a. Radio, Television and Cable practices
b. Role of Managers: (General Manager, Sales, Production, Traffic)
c. O & O versus Independents

2. Use of Research and Audience Analysis
a. Research tools (black box, overnights, telephone); reliability indices
b. History of audience research, importance in establishing rate cards, etc.
c. Other factors in establishing
advertising rates

3. Management structure of a particular electronic media operations
a. Student projects (research specific media entity)
b. Comparing public vs.. commercial media

4. Media programming
a. Radio formats/program wheel
b. TV programming (daypart divisions, programming philosophy, audience analysis interpretation)
c. Cable TV
d. Streaming audio/video – internet radio

5. Advertising and the network, regional and local market

6. Electronic media and government policies of regulation or deregulation
a. Impact of recent regulation (“must carry”, multiple ownership)
b. 1st Amendment issues
c. 14th Amendment issues
d. Fair use statutes and issues
e. Privacy statutes and issues

16. Methods of Evaluation:

For degree applicable courses, (choose one or more items in CATEGORY 1, section 1 OR section 2)

16A. CATEGORY 1 – Substantial writing assignments including:

Section 1:

Section 2:

    Is primarily computational

    Primarily skills demonstrations or problem solving

16B. Mark with an “X” any applicable items in each category below:

CATEGORY 2 – Computational or non-computational problem-solving:

CATEGORY 3 – Skills demonstrations:

CATEGORY 4 – Objective examinations:

CATEGORY 5 – Other methods of evaluation (specify):

17. Assignments: Provide 2 or more assignments as they would be given to students. The assignments should be representative of the level of achievement and rigor required from students in this course. (Limit to 15 lines, 60 characters per line):

1. Maximum Class Size (recommended):                  

2. If recommended class size is not standard, then provide rationale:

3. Required Materials:

a. All textbooks, resources and other materials used in this course are:

   Transferable College Level

   Non-Transferable College Level

   Not College Level

b. EXAMPLES of current, representative textbooks or other materials.

Book 1:

Author:

  Joseph Dominick

Title:

  The Dynamics of Mass Communication Media in the Digital Age

Publisher:

  McGraw-Hill

Date of Publication:

  2002

Edition:

  7

Book 2:

Author:

  Head - Spann - McGregor

Title:

  Braodcasting In America

Publisher:

  Houghton-Mifflin

Date of Publication:

  2001

Edition:

  9

Book 3:

Author:

Title:

Publisher:

Date of Publication:

Edition:

Book 4:

Author:

Title:

Publisher:

Date of Publication:

Edition:

Book 5:

Author:

Title:

Publisher:

Date of Publication:

Edition:

c. Other materials and/or supplies required of students:

SECTION C

General Course Information

1. Units: 3.0   

(*Units of credit are based on: 1 unit of credit per one hour of lecture (plus 2 hours of outside class independent study); 1 unit of credit per three hours of activity or lab.)

2. This Course is:

Associate Degree Applicable - CSU transferable

3. Cross-List:

4. Methods of Delivery (check all that apply)

On-campus

On-Line – Primarily taught via Internet

     (Requires Form D)

Hybrid – Blend of On-Campus and  On-Line  

     (Requires Form D)

ITV – Instructional T.V.

     (Requires Form D)

5. Check all instructional methods used to present course content.

Lecture

Activity (i.e. music lab, art lab)

Lab

Distance Ed / Online Course (Requires supplemental Form D)

Independent Study

Work Experience (Internship)

Tutoring

Other:   

6. Course Format and Duration (Consult with Division Dean before completing options below)

SECTION D. TRANSFER AND ARTICULATION

1. Articulation Information: (Required for transferable courses only)

If one or both boxes are checked, then you MUST make an appointment with the Articulation Officer or Specialist to complete the Transfer Approval Form before submission.

  CSU

  UC

General Education Information:

2.  College Associate Degree GE Applicability:    

3.  CSU GE Applicability (Recommended-requires CSU approval):

4.  IGETC Applicability (Recommended-requires CSU/UC approval):  

5. CAN:   

SECTION E: All courses must be applicable to either an academic, career and technical education or noncredit program. Check appropriate boxes in 1a AND 1b.

1a. Program Information:

1b. Program Category

In an approved program.

General Education

Part of a new program.

Career and Technical Education Program

Not part of an approved program.

Noncredit Program

TOP Code Information: (To be provided by the Associate Dean of Career and Technical Education)

2. SAM Code: (To be provided by the Associate Dean of Career and Technical Education)

A   Apprenticeship course      

B   Advanced occupational

C   Clearly occupational

D   Possibly occupational

E   Non-occupational

F   Clearly academic

G   General academic

H   General education

I    Skill development

X   Other

Resources:  

Please consider the identified concerns below:

1. Library: Please identify the implications to the library  

2. Computer Support Services: Please identify the implications to Computer Support Services: 

3. TLC Lab : What are the implications to the TLC lab of this course being offered?

Department Planning:

Explain how this course meets the goals of the department and/or fits into the overall curriculum and program(s) of this department in the following areas:

1.  Facilities:

Briefly describe teaching facilities needed including classroom, lab, multi-media, etc. Include …

              Variable units n/a

AA DEGREE CREDIT COURSE CRITERIA

Section 55002

Criterion

YES     NO      N/A

1.   The college and/or district curriculum committee is established by the mutual agreement of the college and/or district administration and the academic senate.

2.   Offered as described in the course outline of record and made available to instructor, specifying the unit value, scope, objectives, and content in terms of a specific body of knowledge, required reading and writing assignments, and other outside of class assignments, instructional methodology and methods of evaluation for determining whether stated objectives have been met by students.

3.   Measurement of student performance provided in terms of the stated course objectives; grades based on demonstrated proficiency in subject matter and the ability to demonstrate that proficiency, at least in part, by means of essays, or in courses where the instructor deems them to be appropriate, problem solving exercises or skills demonstrations by students.

4.   Units of credit granted based upon an approved relationship between the number of units assigned to the course and the number of lecture and/or laboratory hours of performance criteria specified in the course outline.

5.   The subject matter is treated with a scope and intensity which requires students to study independently outside of class time.

6.   Requires prerequisites or corequisites based on a review of the course outline of record, because the student would be highly unlikely to receive a satisfactory grade unless he/she has knowledge or skills not taught in the course.  The prerequisites or corequisites shall be established, reviewed and validated.

7.   Requires as prerequisite or corequisite, eligibility for enrollment in associate degree credit courses in English and/or mathematics if success in the course is dependent upon communications or computation skills.

8.   Requires course work which calls for critical thinking and understanding and application of concepts determined by the curriculum committee to be college level.

9.   Taught by a qualified instructor in accordance with a set of objectives and with other specifications defined in the course outline of record to all students enrolled in the course.

10.  Learning skills, vocabulary and educational materials used which the   curriculum committee deems appropriate for a college level course.

11.  Limits repeated enrollment.

Please indicate the division’s plan for any standard presently not being met: